The new Spring/Summer 2024 Menswear collection expresses the perfect combination of craftsmanship and eco-sustainability. Presented in Florence during Pitti Uomo 104 (June 13th - 16th, Fortezza da Basso), it sets a milestone in the modern man's wardrobe, offering versatile, comfortable, and sustainable garments which are synonymous with essential refinement.
Gran Sasso at Pitti Uomo 104
Men's wardrobe becomes the embodiment of a journey through the facets of the most sought-after pieces, the protagonist of a renewed elegance that goes beyond formality, delivering a relaxed feel. Neutral and enveloping tones, enriched by hints of yellow and sky blue, orange and purple, enhance the quality of soft and dynamic yarns and fabrics.
Gran Sasso at Pitti Uomo 104
The green soul of Maglificio Gran Sasso is reflected in a philosophy that involves all areas of garment manufacturing, from design to marketing, obtaining Dun & Bradstreet certification. For over seventy years, committed to environmental conservation, Gran Sasso has been designing contemporary garments that positively respond to the constant search for eco-sustainable products. An example of this is the beachwear collection, entirely made from Recycled Microfiber produced by the Eco Circle recycling system, which allows for a reduction of approximately 50% in energy consumption and carbon dioxide emissions.
Once again this year, the Gran Sasso booth has confirmed itself as a meeting point for the third generation of the Maglificio and the most renowned and influential retailers on the international scene. This reaffirms an appealing and refined proposal, the utmost expression of uniqueness, positivity and energy.
